Why is the difference between cause marketing and philanthropy important?
Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.
You may have heard about a company Toms Shoes that donates one pair of shoes to children in need for every pair sold. But did you know it’s a really easy for you to do this too?
How?
The value of your actions is only as good as the impact you have. What impact are you having?
I don’t mean what you’re ‘doing’ but rather the extent to which your actions are making a difference to the lives of others or the planet.
Supporting charities and social causes through your business is not only a kind thing to do, it’s also good for business – as I write in my blog Ten Good Reasons to Support Causes Through Your Business.
There are endless ways to support social causes through business and today I share a chapter from my Give-to-Profit book that outlines twenty-five such strategies:
I wonder if like me you’ve been conditioned to believe you need to work hard to do well in life or make your business work?
We all experience ups and downs in life and running a successful business can certainly feel like hard work at times. But it doesn’t always have to be that way!
A few weeks ago something happened to me that has rocked me to the core and unleashed a deep sense of peace in my heart – I saved a man’s life.
While I never want to be in a similar situation again, I am also very grateful for having experienced this intense 2-3 minutes of being ‘positively traumatised.’
If you ever set yourself a goal or dream that didn’t happen one of the contributing factors is likely to have been how you felt about achieving this.
Today I share why stepping into the energy of success is so important and how to embrace this.
There are many ways to promote what you do, but which marketing strategies are best for you?
The way I see things is that we’re more likely to DO what we enjoy, rather than what drains are energy. So today I share my thoughts on choosing joyful marketing strategies for attracting more of your ideal clients.