It’s Good To Stop & Enjoy Yourself

I love how when I come back from Rwanda I’m always in an emotional and physical state of what I call ‘Rwandan Gratitude’ – I have a comfy bed, electricity, hot water to shower in, nice food and many other comforts I usually take for granted.

In Rwanda things often don’t go as we plan or would like. And in these times we find that miracles unfold when we surrender any attachment we have to desired outcomes and become more fully present in the moment – and especially when we sing and dance with our young ambassadors!

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Do You Have The Heart & Mindset For Financial Success?

The two most common things that I hear business owners struggling with is how to get enough sales and bring in the money that will provide them with the life they really want. And while there are many practical strategies I can help my clients with, I find that some people don’t do what they know they need to do, because they are feeling resistance towards actually doing it.

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What’s Love Got To Do With Business?

For too long the focus of many businesses has been about survival of the fittest; trying to out-smart the competition as though there is not enough business or money to go around; measuring success only in terms of profit with little consideration for social impact; and trying to convince consumers that they have a ‘need’ for what the business wants to sell rather than creating products and services that are in the best interest of the customer.

Thankfully however, times are changing and there are an increasing number of heart-centered visionaries who are leading the way with more authentic, generous and socially sustainable ways of doing business. In his book Screw Business As Usual, Richard Branson talks about his philosophy of ‘Do good, have fun and the money will come’. This is certainly the approach I strive to adopt and I encourage others to do the same.

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Where’s The Best Place To Network?

I wonder if like me you’ve had mixed experiences when networking?

This week having just returned from 3 weeks holiday, I’ve been doing quite a bit of networking (on-line and face-to-face) and I’ve had a great time – at least most of the time!

I’ve met some fantastic like-minded people who I felt energised around and look forward to getting to know better. There were others who seemed nice enough but something was ‘missing’ in our conversations. And a few lost souls who I’ll be quite happy to send lots of love, kindness and compassion to, but with whom I really don’t have any desire to connect with again. Most of the events I’ve attended have been fantastic however one drained my energy so much I couldn’t wait to leave.

If any of that sounds familiar, here are some tips to help you choose the best places to ‘hang out’ – so you make best use of your time and money!

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Overcome Your Doubts & Fears To Transform Your Business!

I love how we have this amazing feedback mechanism in our own bodies, to help guide us through life – letting us know what’s good for us, what’s working and what’s not. And that’s is your feelings.

Because your feelings are a reflection of what’s going on in the power house of your unconscious mind – the part of you that is driving what you do and how you do it. So if you’re feeling any resistance, fear, worry, anxiety or doubt in relation to your business, this is simply your body letting you know that there is a belief you have that is hindering your success. And the good news is that your can chose to think and feel differently – if you want to…
 

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Are You Wasting Time And Money?

I wonder if you ever ask yourself any of the following questions:

  • How do I find more clients?
  • What’s the right price (for my services)?
  • Which social media platform should I focus on first?
  • How long should an ebook/newsletter/book be?
  • Which product should I develop first?

These are just some of the questions I’ve been asked by clients this week and there is one answer that I say again and again as a starting point for all of these – quite simply, it depends who your ideal paying clients are.

There are many people who can give you their opinions (and some very valuable tips on what to check out) but the best people to get to know well, before you make these decisions, are those that you’re looking to help or serve with your products/services.

Because being clear on who your ideal clients are has an impact on the answer  to all these questions. Only once you’ve defined (and researched your ideal clients) will you know where they are (so you can ‘find’ more of them more quickly); what price they are willing to pay; which social media platform they are on; what content to include in ebooks / newsletters / books and which products or services they want, need and are willing to pay for.

So please, please, please if you haven’t defined your ideal PAYING clients yet, make this a priority. Because if you don’t, you’re likely to be wasting lots of your time and money – developing products and services that won’t generate the cash to provide your ideal life.

Matching your passions and skill sets to what lots of your ideal clients want, is one of the core foundations for earning good money doing what you love and making more of a difference to others.

If you’d like help with this, check out my Jumpstart Your Business Programme – there are two modules that specifically covers this. Click here to find out more.

I’d love to hear your ideas and thoughts – please do share your comments below.

Alisoun signature

Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world. 

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

  • The 9 Secrets to Signing Up Clients Without Selling (click here)
  • 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
  • 52 Ways to Raise Funds for Charities and Social Causes Through Your Business  (click here)

You can connect with Alisoun here:

  • Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
  • The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
  • Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE

Are You A Master Of The 80/20 Rule Of Networking?

I often meet people at networking events and through on-line forums who appear to have a very  ‘detached’ and self serving interpretation of what networking is.

Those who turn up randomly to events and hand out their business cards with the hope (and expectation) that this approach will get them lots of business. The equivalent on-line is those who only post their own promotional ‘adverts’ in social media groups and who do not take the time to also connect and engage with others in the group.

And I’m really saddened that these people don’t realise that’s not what networking is about – that their actions are losing them business and they could also be missing out on a lot of great opportunities.

A more heart-centered approach is to ‘give’ to others 80% of the time and to only promote yourself 20% of the time. In other words to listen, connect, share, introduce, help, support and give (time, knowledge or otherwise) most of the time. To be really present in the moment with those you’re ‘talking’ with; to be finding out if there is anything you could help them with; and to be exploring whether this could be or nurturing a mutually beneficial long-term relationship (as per the 7th & 8th Principles of Heart-Centered Leadership).

Personally I’m really gratefully to now be surrounded by a fantastic group of like-minded friends and business associates I’ve met through doing this. And it’s great to see how this inter-connected group people connect, collaborate, support, help and promote each others’ businesses – naturally. It’s one of the things that can make networking so enjoyable.

How much time do you spend connecting with others versus promoting yourself when networking?

I’d love to hear your ideas and thoughts – please do share your comments below.

Alisoun signature

Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world. 

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

  • The 9 Secrets to Signing Up Clients Without Selling (click here)
  • 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
  • 52 Ways to Raise Funds for Charities and Social Causes Through Your Business  (click here)

You can connect with Alisoun here:

  • Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
  • The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
  • Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE

5 Reasons Why Businesses Fail

Having helped many business owners set up in business over the years, I’m always saddened by all the talented and well intended people I meet who are frustrated, disappointed or stressed that their business isn’t working out as they’d hoped – whether this be that they’re not earning enough money, don’t have enough business or are doing things they don’t enjoy. And it’s often easy to identify the key mistakes many of these business owners are making – I wonder if any of these apply to you?

  • Not having and following a business plan – if you don’t have a vision for your business or action plan you’re following each day/week, it’s likely that you’re wasting time and money doing and you’re less likely to create the lifestyle you want. By simply taking a couple of days out to do this, you could significantly transform your success.
  • A lack of focus and action on what will generate cash – unless you’ve another source of income, it’s important to focus on activities (in terms of product/service development and marketing) that will have the greatest positive impact for you and the people you want to serve.
  • Not being clear on who your ideal clients are – one the most critical factors that determines how long quickly you could build a successful business. Only when you’re clear on your ideal clients can you develop products/services that provide solutions to their problems and use the ‘right’ words in your marketing. It’s much easier to help a defined market than try to help everyone.
  • Avoiding sales – giving in to the fear of not wanting to come across as a pushy sales person. The reality is that unless you learn to embrace and enjoy sales or work collaboratively with others who will refer a good stream of business to you – your business is not likely to succeed. There are so many ways to do this, there’s bound to be something that will work for you.
  • Giving in to negative thoughts and emotions – it’s your emotions that drive what you do, how you do it, how others perceive you and ultimately whether people will buy from you. So it’s critical to learn to manage your emotions so you can embrace a calm confidence in all you do.
And another one…
 
  • Not learning how to succeed at business – I really do meet so many kind-hearted and passionate people who want to make a difference to others, but the reality is that they are not making the difference they’d like to make because they don’t know how to succeed at business. And yet it’s just another set of skills to learn.

So if any of these apply to you what can you do?

If you’re ready to take action to turn your business around, why not sign up to my Jumpstart Your Business Programme – that is available as an on-line Webinar Programme or 2 day workshop. Click here to find out more.

I’d love to hear your ideas and thoughts – please do share your comments below.

Alisoun signature

Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world. 

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

  • The 9 Secrets to Signing Up Clients Without Selling (click here)
  • 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
  • 52 Ways to Raise Funds for Charities and Social Causes Through Your Business  (click here)

You can connect with Alisoun here:

  • Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
  • The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
  • Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE

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