Making a Difference through my Business…
My mission is to improve the lives of a million people – by making it easy for businesses to be a profitable force for good and through supporting causes that tackle poverty, education and social justice.
When I set up in business my primary goal was to replace the salary I earned when employed. I remember wanting to support causes too but thought I had to make my business sustainable first. Until I started raising funds for my humanitarian trips to Rwanda through my business and discovered the opposite is true – that supporting causes is actually a good way to GROW a business.
I’ve found that when you connect and reach out to others, with unconditional love, kindness, and compassion in your heart, you not only help others, you grow as a person and so does your business – when you link your charitable giving and business goals. I share more about this in my best-selling book Give to Profit: How to Grow Your Business by Supporting Charities & Social Causes.
You see when you embed charitable giving into your business, you don’t need to ‘give back’ to have social impact – you are already making the world a better place simply by doing business every day.
Now I regularly do humanitarian work, volunteer, and have helped raise over US$100,000 for causes through my business. You can find further details of how I support causes and commit to social impact below.
Ways I support social causes through my business
I love to raise funds for causes through my business – typically through selling bracelets, running fundraiser events, through day-to-day business activities and supporting others. Over the years I’ve now helped raise over US$100,000 for causes through my business.
As I discuss in my Give-to-Profit book, there is a difference between contribution (what we do or give) and the impact we have. So for example fundraising is a very worthwhile activity but only if the funds are invested or donated wisely.
My mission is to transform the lives of one million people through making it easy for businesses to be a profitable force for good and supporting causes that tackle poverty, improve education and support peace and social justice.
While it can be difficult to determine full scale of impact we have, my intention is to have a positive social impact in line with the UN Global Sustainability Development Goals.
One measure of my impact is the results my clients get through implementing what I teach (books, course, videos, blogs interviews, podcast, talks, and courses) and client sessions. I measure my impact on clients through regular customer surveys and also collect feedback and testimonials.
I also make regular donations to causes in each time certain activities happen in my business e.g. when people buy one of my products, when I receive a testimonial or when I meet up with clients or business partners. Through an organisation called B1G1.com I am able to identify and share specific impacts I’ve had through doing this:
If you want to find out more about B1G1 check them out HERE. If you decide to join quote GIVING087 for a special gift (I don’t receive any commission for referring you, they instead make an extra donation).
We’ve also had an international award-winning film, made about the work we’ve done in Rwanda – When I Was Young I Said I Would be Happy. You can check out the charity I go to Rwanda with and the film HERE.