Making a Difference through my Business…

My mission is to improve the lives of 100,000+ people–by making it easy for womenpreneurs, leaders and changemakers to have more impact in the world.

When I set up in business my primary goal was to replace the salary I earned when employed. I remember wanting to support causes too but thought I had to make my business sustainable first. Until I started raising funds through my business for my regular humanitarian trips to Rwanda. That’s when I discovered the opposite is true–that supporting causes and focussing on impact is a rewarding and powerful way to GROW a business.

I’ve found that when you connect and reach out to others, with unconditional love, kindness, and compassion in your heart, you not only help others, you grow as a person and so does your business–when you link your giving, impact and business goals. I share more about this in my best-selling book Give to Profit: How to Grow Your Business by Supporting Charities & Social Causes. You can also watch me share this part of my story in my TEDx Talk Isn’t Business a Great Opportunity to be Kind? 

You see when you embed giving and impact strategies into your business, you don’t need to wait to ‘give back’ to make a difference. You have a social and enviromental impact every day–why not commit to your legacy being one of positive impact? I discuss this more in my blog Stop Giving Back #JustGiveNow.

From Rwanda to Cambodia

Over five years from 2009 I made regular humanitarian trips to Rwanda to help genocide surivors and I’ve helped raise over £100,000 ($125,000) for causes through my business. Most recently I pulled together a team of twelve entrepreneurs who raised over £38,000 to build this school in Cambodia, by partnering with the incredible charity Classroom of Hope:

It’s been so rewarding to support the team in raising the funds and to have built a school that will have a positive impact on the lives of children and a whole community for years to come. In January 2020 we’ll all be heading out to Cambodia to see the school and connect with the community. Check out and support our Cambodian school fundraising project HERE.

If you’re interested in joining future school fundraising teams contact me.

Supporting local charities

While support several local causes, my main local cause of choice is Social Bite–an incredible which is making great progress in tackling homelessness in Scotland and beyond. I regularly make donations to them, source catering from them for events and spent a freezing cold night one December camping out with 6,000 other people to raise funds to build accommodation for homeless people. You can find out more about that incredible experience HERE.

See below for further details of how I support causes and commit to having a positive social and environmental impact below.


Ways I support social causes through my business

Doing humanitarian work in Rwanda – trauma healing, heart-centered leadership and entrepreneurial skills training
Building schools in Asia – leading teams of entrepreneurs to raise funds to children friendly build schools

 Run my own fundraising events – in person, webinars, tele-summit, courses etc.

 Raise funds by speaking at business networks and community groups

Selling my miracle bracelets and homemade silver jewellery at business networking events and when public speaking

 Attending others’ fundraising events – speaking or selling my products and donating a percentage of funds to their charity

 Sitting on the board of social enterprises/charities

 Mentoring young people

 Buying social – sourcing social suppliers where possible

My Fundraising

I love to raise funds for causes through my business – typically through selling bracelets/silver jewellery, running fundraiser events, fundraising consultancy, through day-to-day business activities and supporting others. Over the years I’ve helped raise over £100,000 (US$125,000) for causes through my business.

Support Homeless People
Website   Help Me Build A School

My Impact

As I discuss in my Give-to-Profit book, there is a difference between contribution (what we do or give) and the impact we have. So for example fundraising is a very worthwhile activity but only if the funds are invested or donated wisely. Likewise, not everyone who reads a book or attends an event is going to take action as a direct consequence.

While it can be difficult to determine the full scale of impact we have, my intention is to have a positive social impact in line with the UN Global Sustainability Development Goals. Particularly those relating to tackling poverty (1), providing quality education (4) and through partnerships (17).

One measure of my impact is the results my clients get through implementing what I teach (books, course, videos, blogs interviews, podcast, talks, and courses) and client sessions. I measure my impact on clients through regular customer surveys and also collect feedback and testimonials.

As at July 2019, the number of lives improved as a direct conseqence of work, volunteering and fundraising is estimated to be at least 79,000 (of my 100,000 goal).

I also make regular donations to causes in each time certain activities happen in my business e.g. when people buy one of my products, when I receive a testimonial or when I meet up with clients or business partners. Through an organisation called I am able to identify and share specific impacts I’ve had through doing this:


If you want to find out more about B1G1 check them out HERE. If you decide to join quote GIVING087 for a special gift (I don’t receive any commission for referring you, they instead make an extra donation).

Documentary film

We’ve also had an international award-winning film, made about the work we’ve done in Rwanda – When I Was Young I Said I Would be Happy. You can check out the charity I go to Rwanda with and the film HERE.

Registered Address

Alisoun Limited
45 Melbourne Place
North Berwick
EH39 4JS
Registered in Scotland
Registered Number - SC495669

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