You’re likely to have heard about Toms Shoes – an organisation that donates one pair of shoes to children in need for every pair sold. But did you know it’s a really easy for your business to do this too? 

How? Through an enterprising business called Buy One Give One (B1G1). 

In this blog post, I share a short interview with the founder, Masami Sato, who will be one of the first guests to appear on the Give-to-Profit Podcast. 

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The value of your giving is only as good as the impact you have. 

What impact are you having?

I don’t mean what you’re ‘doing’ but rather how your charitable activities are actually making a difference to the lives of others or the planet. 

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Content marketing isn’t new. The concept of creating and distributing valuable content for free as a way of attracting (and retaining) clients, has been around for years while other marketing fads come and go. It is a loyal friend that has stood the test of time, evolved with new technologies and consistently get good results for many businesses. 

Yet so many people I meet are either not aware of it, don’t understand the benefits or are not doing it ineffectively.

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Social Impact

Supporting charities and social causes through your business is not only a kind thing to do, it’s also good for business – as I write in my blog Ten Good Reasons to Support Causes Through Your Business.

There are endless ways to support social causes through business and today I share a chapter from my Give-to-Profit book that outlines twenty-five such strategies:

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