Content marketing isn’t new. The concept of creating and distributing valuable content for free as a way of attracting (and retaining) clients, has been around for years while other marketing fads come and go. It is a loyal friend that has stood the test of time, evolved with new technologies and consistently get good results for many businesses. 

Yet so many people I meet are either not aware of it, don’t understand the benefits or are not doing it ineffectively.

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Social Impact

Supporting charities and social causes through your business is not only a kind thing to do, it’s also good for business – as I write in my blog Ten Good Reasons to Support Causes Through Your Business.

There are endless ways to support social causes through business and today I share a chapter from my Give-to-Profit book that outlines twenty-five such strategies:

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The value of your giving is only as good as the impact you have. 

What impact are you having?

I don’t mean what you’re ‘doing’ but rather how your charitable activities are actually making a difference to the lives of others or the planet. 

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software-heart

Having been in business for quite a few years now I’m keen to ensure my business fits better around my revived personal life, rather than the other way round.

One of the ways I’m doing this is by streamlining and automating much of what I do. And so in this blog, I share some of my favourite apps, software, and resources that are helping me on this quest:

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