Yippee! The Tide Is Changing Towards Compassionate Marketing

A huge thanks to those of you who kindly completed my recent post Give To Profit Summit survey – it’s wonderful to realise there is definitely a growing swell of interest in ethical and compassionate marketing. And so heart-warming too that 24% of respondents are already supporting charities through their business.

I thought I’d share ideas on how to overcome key challenges faced by respondents incase you relate to any of them too:

52% are not making enough money or don’t have enough clients.
38% feel uncomfortable selling.
38% feel stuck or overwhelmed by their business.
38% are lacking focus and direction.
29% doubt they will succeed.

What’s interesting is that the latter four have a huge impact on whether or not you achieve the first – financial success with your business. So let’s explore each of these in turn:

One of the reasons many people feel uncomfortable selling and perceive it as bad or ‘yukky’ is that we can remember many times we’ve been sold to in a way that feels manipulative or when we felt pressurized into saying yes. But we don’t have the same conscious awareness of kind, authentic and compassionate sales – possibly because whenever it happens it feels like we’ve chosen to make the purchase rather than feeling we’ve been ‘sold’ to! And that’s what compassionate selling is all about – helping people to choose the best solution to solve their problems or to take their next steps. The good news is how you choose to perceive ‘selling’ is up to you – and you can easily learn how to do this in a way that is completely aligned to your values.

Building a sustainable heart-hearted business is often driven by our passion to help others. But with all the new skills to learn and an incredible array of marketing strategies we can chose from, let me reassure you – if you are to try to learn them all, it would be natural feel overwhelmed or stuck. No human brain can cope with all that information, so please be kind to yourself!

If you’ve been conditioned to like instant gratification and quick results (as many in today’s world have) I suggest you consider enjoying your journey more by giving yourself permission to ignore what doesn’t appeal to you. Instead focus on highly effective business growth strategies that make your heart sing and compel you into action!

Of course when you get clear on the vision you’d like to manifest for your business and align your business goals to this, you’ll find it easier to have more focus and direction and turn your dreams into reality. Especially if you break down these goals down into small action steps you can take each day – and spend each day doing these rather than hopping around aimlessly from one task to the other or allowing yourself to get distracted by the next ‘shiny’ thing.

When it comes to confidence, the good news is that today you are only the sum total of all the thoughts, feelings and experiences you’ve had until a moment ago. And in the same way I’m sure you’ve got some great skills today you once didn’t have, you can learn the skills to grow a successful business – it is possible for you to succeed and you deserve to! It’s simply a case of learning how.

If have any questions please comment below or you’re welcome to join my next FREE Monthly Community Call (calls that I offer to those on my email list on all sorts of marketing topics), just sign up to join my mailing list to the right. And when you do you’ll also get instant access to a copy of my ebook that’s packed with ideas on How To Attract More Clients With Heart.

I’d love to hear your ideas and thoughts – please do share your comments below.

Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world.

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

The 9 Secrets to Signing Up Clients Without Selling (click here)
101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
52 Ways to Raise Funds for Charities and Social Causes Through Your Business (click here)