Why Are You Using Social Media?

I don’t know about you, but for me there have been times when I’ve felt under pressure to become more social media savvy.

And despite initially being a reluctant user, I’ve really enjoyed keeping in touch with friends and reconnecting with people who I enjoy spending time with. Those who I’d love to see more of but don’t because our lives have a different many priorities just now. And it’s great hear of so many wonderful resources, events and opportunities through my ‘connections’.

But when it comes to business, it’s taken far more time to really get a handle on how to best interact on-line in a way that’s most likely to be enjoyed or appreciated by friends, contacts, clients and followers. I’ve been on lots of courses telling me which social media channels to sign up to, how many times I ‘should’ post, when to post, what to share etc. But lots of training seems to teach best practice for organisations with large client bases not a solo-preneur. And at networking events I’ve been gob-smacked by some strategies suggested by well intentioned experts and attendees, that to me are ways to drive you mad.

As someone who loves people contact, I really don’t want to be stuck behind a keyboard for hours a week trying to keep on top of it all. Nor do I want to ‘follow’ or connect to people I don’t resonate with. Does any of this resonate with you?

And it was therefore such a relief to discover a different approach – one that is enabling me to focus on sharing my unique gift with more people, in less time as well as connecting with more like-minded people and attracting new opportunities (see below for further details of the course I attended). To get started, simply ask yourself the following questions:

What desired outcomes do you want from social media?

These could include getting more business/clients, building relationships with key players, identifying new partners/opportunities, sharing information or client engagement. When I ask clients this I often discover that they have not quantified who or how many of their ideal clients/partners they are seeking from on-line activities or they are continually taking action that is not resulting in their desired outcomes.

To what extent is what you’re doing on-line working?

Identify what you spend your time doing and evaluate this relative to your desired outcomes. If what you’re doing is working – brilliant! However if not, start doing something differently today.

If you only had an hour a day/week, what would you do to have the greatest impact?

Prioritise what actions are most likely to get your desired results and do these first before other more ‘social’ aspects of social media. Also consider how you could build relationships, do research or share information more effectively.

Whatever you decide to do, I encourage you to do it in a way that works for you and is appreciated by your clients, business partners, advocates and suppliers.

I’d love to hear your ideas and thoughts – please do share your comments below.

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Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world. 

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

  • The 9 Secrets to Signing Up Clients Without Selling (click here)
  • 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
  • 52 Ways to Raise Funds for Charities and Social Causes Through Your Business  (click here)

You can connect with Alisoun here:

  • Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
  • The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
  • Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE
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