Tag: philanthropy

Cause Marketing Versus Philanthropy

Why is the difference between cause marketing and philanthropy important?

Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.

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How to Measure Your Impact

The value of your actions is only as good as the impact you have. What impact are you having?

I don’t mean what you’re ‘doing’ but rather the extent to which your actions are making a difference to the lives of others or the planet.

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