If you’d like to support a charity or social cause through your business but you don’t know which cause to support, I’ve written this blog post for you.
How do you feel when you see someone you support win a medal at the Olympic games?
There’s a critical step most business owners miss, or resist, in their quest to grow a successful business. One that as soon as you do it will make it much easier for you to attract more of the right type of clients.
Supporting charities or social causes through your business isn’t only good for business, it can help you grow a business that’s more aligned to your heart, help you have a positive social impact and will enrich your life in so many ways. To not do this could actually be sending customers to your competition.
Many business owners and entrepreneurs are torn between their desire to make a difference and getting their financial needs met. However, as I discovered you don’t have to choose between the two, or wait until you have a successful business to support causes close to your heart.
One thing that greatly saddens me is meeting so many wonderfully talented souls who have set up a business doing what they love but are struggling to make it work financially.
Typically these kind well intentioned business owners say things like:
Can you relate to any of these statements? If yes, you are potentially in danger of embarking upon an expensive hobby rather than a business. Especially if:
By contrast those running successful heart-centered businesses:
Are you running an expensive hobby or successful business?
I know I’ve had times when I’ve fallen into the ‘expensive hobby’ trap and it’s not a pleasant place to be. In the early days I remember feeling frustrated, disappointed, over-whelmed and wondering if I’d ever be able to make my business work. But I continued to invest in learning which has helped me enjoy a good business for over 12 years. Sometimes my creative mind still tempts me into ‘hobby’ mode which I sometimes allow as one of the reasons I set up my business, was to be able to spend more time doing what I love. But I also have a strong sense of financial integrity which helps keep me focused on cash-generating activities too.
Why did you set up in business?
When I ask those struggling with their business this question, it’s often as though they’ve forgotten one of their intentions was make to money.
Many say they set up in business to make a difference, that money’s not important – yet if this was true, they’d be gladly offering their services for free (volunteering), be enjoying their passion in their spare time (a hobby) or have set up a charity. They wouldn’t be presenting themselves as running a business or be trying to get more paying clients.
What do you want?
It is OK to be running an expensive hobby if that’s what you set out to do and you don’t need to generate a good salary through your business.
However if you’ve been in business a while and your financial needs are not being met through your business, consider whether you are really committed to turning this around.
It is possible to get paid well for doing good in the world
You don’t have to choose between doing what you love, making a difference to others and earning good money. There are plenty heart-centered business owners who are touching the lives of many people through their work – and getting paid well for doing so! If this is what you’re striving for, how would you feel if you start turning things around today?
From expensive hobby to successful business
It can be great fun and very rewarding to turn a hobby, interest or passion into a business. However attempting the transition from hobby to business isn’t always an easy one.
Many people get stuck in the expensive hobby trap and wake up to this too late – when they realise they don’t have the money or energy to keep going.
Please don’t let this be you!
Instead get all the resources, training and support you need to succeed – a good place to start is to:
And don’t worry if you don’t know how yet. Often when you change what you do and start moving in a new direction, the opportunities or people to ask present themselves.
If you have any questions or comments please share them below or get in touch if you’d like any help.
With love & light as always,
PS did you know members of The Heartabiz Hub get immediate access to my Jumpstart Your Business course, other Marketing Masterclasses and ongoing support to them grow a profitable heart-centered business – for a very affordable monthly fee. You can find out more HERE – http://alisoun.com/heartabiz-membership-lp/
Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world.
She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.
Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks: