Tag: conscious marketing

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There are many ways to promote what you do, but which marketing strategies are best for you?

The way I see things is that we’re more likely to DO what we enjoy, rather than what drains are energy.  So today I share my thoughts on choosing joyful marketing strategies for attracting more of your ideal clients. 

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Fireworks

Whether you master the skill of focusing or not, will have a huge impact on your business success, health and enjoyment in life.

Yet one of the most common challenges I’ve struggled with personally (and hear clients, friends and contacts struggle with all the time) is to focus on one thing at at time.

What is the ONE thing you’d love to achieve this year?

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Last week at our Heartabiz Hub Networking Event I had the pleasure of interviewing two social media experts, Liz Melville and Fin Wycherley – on How to Get SMART using Social Media.

They both shared so many brilliant tips, I thought I’d share some of these with you in a couple of blog posts.

Today I share their key pearls of wisdom for getting better results from social media and the huge benefits of paid social media advertising. And next week’s post I’ll share the key points from our discussion on the latest trends on social media including live-streaming, Periscope and Blab.

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Engaging your heart is a necessity for success

One thing that greatly saddens me is meeting so many wonderfully talented souls who have set up a business doing what they love but are struggling to make it work financially.

Typically these kind well intentioned business owners say things like:

  • Money isn’t important, I want to make a difference
  • I don’t expect to earn as much as I did in my corporate job
  • I want to keep my prices low so more people can afford my products/services
  • I want to work with those who really need my help, even if they don’t have money
  • I don’t like asking for money
  • I prefer to wait for clients to approach me as I don’t want to appear pushy
  • I can’t afford business training or to pay people to help me

Can you relate to any of these statements? If yes, you are potentially in danger of embarking upon an expensive hobby rather than a business. Especially if:

  • You don’t know what your ideal clients want and are willing to pay for
  • You don’t have enough good sales leads or regularly attract people who can’t afford your products/services
  • You often under-charge for your product/services or give them away
  • You spend days/months mainly doing what you love rather focusing on cash generating activities – at times when you need to earn money
  • You manage to find the money to attend courses on topics that interest or excite you, but you don’t invest in becoming business savvy to the same extent
  • Your ‘business’ consistently costs you more money than it makes
  • You’re not able to pay yourself well

By contrast those running successful heart-centered businesses:

  • Want to earn good money doing what they love, through making a difference in the world or helping others
  • Invest equally in developing their passion AND becoming business savvy
  • Spend most of their time and money doing cash generating activities that play to their strengths, until they have sufficient income and resources to free them up for their creative goals
  • Confidently charge fair market rates
  • Charge for their services and have healthy parameters in place for charitable giving
  • Offer services aligned to their heart AND what their ideal clients want to buy
  • Attract plenty clients who can afford to pay them
  • Make a healthy profit AND pay themselves a good salary (or as a new business are on track to do so soon).

Are you running an expensive hobby or successful business?

I know I’ve had times when I’ve fallen into the ‘expensive hobby’ trap and it’s not a pleasant place to be. In the early days I remember feeling frustrated, disappointed, over-whelmed and wondering if I’d ever be able to make my business work. But I continued to invest in learning which has helped me enjoy a good business for over 12 years. Sometimes my creative mind still tempts me into ‘hobby’ mode which I sometimes allow as one of the reasons I set up my business, was to be able to spend more time doing what I love. But I also have a strong sense of financial integrity which helps keep me focused on cash-generating activities too.

Why did you set up in business?

When I ask those struggling with their business this question, it’s often as though they’ve forgotten one of their intentions was make to money.

Many say they set up in business to make a difference, that money’s not important – yet if this was true, they’d be gladly offering their services for free (volunteering), be enjoying their passion in their spare time (a hobby) or have set up a charity. They wouldn’t be presenting themselves as running a business or be trying to get more paying clients.

What do you want?

It is OK to be running an expensive hobby if that’s what you set out to do and you don’t need to generate a good salary through your business.

However if you’ve been in business a while and your financial needs are not being met through your business, consider whether you are really committed to turning this around.

It is possible to get paid well for doing good in the world

You don’t have to choose between doing what you love, making a difference to others and earning good money. There are plenty heart-centered business owners who are touching the lives of many people through their work – and getting paid well for doing so! If this is what you’re striving for, how would you feel if you start turning things around today?

From expensive hobby to successful business

It can be great fun and very rewarding to turn a hobby, interest or passion into a business. However attempting the transition from hobby to business isn’t always an easy one.

Many people get stuck in the expensive hobby trap and wake up to this too late – when they realise they don’t have the money or energy to keep going.

Please don’t let this be you!

Instead get all the resources, training and support you need to succeed – a good place to start is to:

  • reflect on why you set up on business
  • set yourself goals that will help you live your vision
  • align any beliefs you have about business success, money and selling to your vision/goals
  • identify any gaps in your business building knowledge/skills and commit to learning these
  • put all the support and resources in place to ensure you succeed

And don’t worry if you don’t know how yet. Often when you change what you do and start moving in a new direction, the opportunities or people to ask present themselves.

If you have any questions or comments please share them below or get in touch if you’d like any help.

With love & light as always,

Alisoun signature

PS did you know members of The Heartabiz Hub get immediate access to my Jumpstart Your Business course, other Marketing Masterclasses and ongoing support to them grow a profitable heart-centered business – for a very affordable monthly fee. You can find out more HERE – http://alisoun.com/heartabiz-membership-lp/

 

Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world. 

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

  • The 9 Secrets to Signing Up Clients Without Selling (click here)
  • 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
  • 52 Ways to Raise Funds for Charities and Social Causes Through Your Business  (click here)

You can connect with Alisoun here:

  • Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
  • The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
  • Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE

If you are someone who wants to attract more clients with the least amount of effort, what I share today reinforces the benefits of smart marketing so you are at the forefront of someone’s mind when they decide they are ready to buy what you’ve got to offer. 

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Having positive social impact in Rwanda

Supporting charities or social causes through your business isn’t only good for business, it can help you grow a business that’s more aligned to your heart, help you have a positive social impact and will enrich your life in so many ways. To not do this could actually be sending customers to your competition. 

Many business owners and entrepreneurs are torn between their desire to make a difference and getting their financial needs met. However, as I discovered you don’t have to choose between the two, or wait until you have a successful business to support causes close to your heart. 

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Multiracial Hands Surrounding the Earth GlobeThe term ‘social entrepreneur’ is being used increasingly but I sometimes wonder whether those described in this way are really putting social impact at the heart of their business.

Or whether ‘social entrepreneurship’ has become a marketing term used to attract the cluster of business owners and entrepreneurs who are driven by the desire to make a difference in the world, but who structure their business primarily to make money for themselves.

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