Tag: charity

give-to-profit, fundraising, alisoun mackenzie, charity, cause marketing, business

Giving Strategy: Fundraising

Fundraising has become one of my favourite strategies for supporting charities and social causes through my business and can be a great way to grow your business, especially when you incorporate it into your marketing.

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Invite Customer Donations

How can inviting customer donations help grow a business?

Today, I share a tip for growing your business through supporting charities and social causes by inviting your customers to make a donation when they are making a purchase.

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Source Social Suppliers

One of the easiest ways to have social impact through your business is to buy from ‘social’ suppliers. Keep reading to find out more about this subtle yet powerful way you can make a difference to others without spending any extra money.

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Giving Strategy: Donate Money

What is the best way for you to donate money through your business?

Here I will share with you to share a couple ways in which you can make financial donations to support charities and social causes through your business.

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Cause Marketing Versus Sponsorship

What is the difference between cause marketing and sponsorship?

Legislation may apply when fundraising for charities through your business. Here I explain the difference between cause marketing and sponsorship–so you can determine which is best for your business.

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Cause Marketing Versus Philanthropy

Why is the difference between cause marketing and philanthropy important?

Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.

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