What is the difference between cause marketing and sponsorship?
Legislation may apply when fundraising for charities through your business. Here I explain the difference between cause marketing and sponsorship–so you can determine which is best for your business.
The world of business-giving is evolving and changing at a rapid pace.
In a bid to protect consumers there is now legislation in many countries you need to be aware of before you incorporate charitable giving into your sales or marketing campaigns.
It’s important to understand what cause marketing is so that you don’t fall foul of the law.
Did you know that donating a percentage of sales or profits to charity and mentioning this in your marketing could mean that legislation applies? How do you know if this applies to your business?
Why is the difference between cause marketing and philanthropy important?
Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.