Social Media Is Still Cheaper Than Stamps…
Last week at our Heartabiz Hub Networking Event I had the pleasure of interviewing two social media experts, Liz Melville and Fin Wycherley – on How to Get SMART using Social Media.
They both shared so many brilliant tips, I thought I’d share some of these with you in a couple of blog posts.
Today I share their key pearls of wisdom for getting better results from social media and the huge benefits of paid social media advertising. And next week’s post I’ll share the key points from our discussion on the latest trends on social media including live-streaming, Periscope and Blab.
Top tips for getting the most from social media today:
- Get clear on ‘why’ you’re using social media for business – there are many potential benefits of using social media yet most people completely waste their time, doing things that are not aligned to their business goals.
Why are you using social media for your business?
Is it to connect, share ideas or get support from like-minded peers, to attract more clients, to build relationships, to keep up-to-date on latest developments in your specialist area, to help others or to promote yourself?
When you’re clear on your ‘why’ you will be more likely to use social media in a way that will help you achieve your business goals.
- The clue is in the name – social media is about ‘being’ social and having on-line conversations with people, on topics of interest to them. A mistake many people make is only using social media to broadcast posts about themselves and what they want to share – what Fin calls ‘the spray and pray approach’. You’ll get better results when you share valuable content with your followers on topics of interest to them and when you have discussions with them. Social media is about conversations not producing a monologue.
- Define who your ideal clients is – following on from the above point, if you want to share content potential customers will engage with, it’s so important you first define your ideal clients, find out what platforms they are on and then share what will help them.
This is something I harp on about in my trainings and with my clients, yet most people resist having this focus. But please trust me, and all the successful business owners who have done this – once you define your ideal clients, find out what they want and are willing to pay for, you’ll find marketing, getting and servicing clients so much easier! Ignore this tip at your pearl…
- Have a plan – take an hour every week to plan posts for the week ahead i.e. what you’re going to say and when you’re going to say it. Then create and schedule your posts. You may want to link your weekly planning into a longer-term social media plan that focuses on key topics consistent with promotions, events, blog posts, videos and other business activities you’ve got planned for the year.
- Set aside a marketing budget – on average only 1-3% of the fans who have liked your Facebook Fanpage will ever see your posts! 90% of businesses don’t use the Facebook ads and 9% are but are doing it wrong. This means that putting lots of effort into sharing great content on your Facebook Fanpage is usually a waste of time.
However when you know how to use Facebook Ads correctly (or employ someone who does), you only need to spend a tiny amount of money to get your posts seen by everyone who ‘likes’ your page.
Rather than churning out posts that few people see, learn how to be strategic in your communications and pay to get your posts in front of your ideal clients. As Fin says ‘Facebook advertising is cheaper than stamps’…
- Contribute in others’ conversations and groups – as I shared above, conversations are a two-way dance but broadcasting what you want to share, with no thought for what your audience will find interesting, is not. It’s important to spend time building relationships, joining in discussions and engaging with what others post. And in a way that’s supportive towards them rather than being about you.
- Don’t try to be on all the networks – while it’s good to set up a profile to claim your name on each of them, it’s impossible to do all of them well. Instead focus on the platforms you enjoy and that put you in front of your ideal audience.
- Why would someone else care? – Liz suggested this powerful question as something to ask yourself before posting anything on social media. If you think others would care, there’s a good chance they will, and will connect with you. Remember you’re aiming to have conversations not to drone on.
- Set boundaries for how you use social media – set aside the time to use social media specifically for business and don’t fool yourself into believing you’re using it for business if in fact you’re using it for personal reasons e.g. to chat to friends, fulfil your ego or to feel loved. Using social media for business is about having a focused plan and spending your time wisely to implement this e.g. sharing content your audience find helpful, having meaningful conversations and growing a tribe or community.
- There is a place for both Groups and ‘Fanpages’ – using paid advertising to drive people to your fan-page is a great way to raise your visibility with potential clients. Whereas social media groups are where trust, conversations and relationships are built, as well as being a great way to provide on-going support to your clients.
Using the two in combination is an extremely powerful way to build your tribe e.g. you could use Facebook Ads to get more likes then invite them into a group where you share valuable information and support to help them get to know, like and trust you – all critical factors before someone will decide to buy from you.
As I said at the start of this post, these tips are extracts of a recent interview I did with two social media experts, at a networking event I ran. Next week I’ll share what we discussed about the latest trends in social media including live-streaming, Periscope and Blab.
There was obviously a lot more discussed during the 1-hour interview than I’ve shared here and there is a recording available to watch.
If you’re a member of The Heartabiz Hub you’ll find this in our on-line resource hub.
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Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world.
She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.
Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:
- The 9 Secrets to Signing Up Clients Without Selling (click here)
- 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
- 52 Ways to Raise Funds for Charities and Social Causes Through Your Business (click here)
You can connect with Alisoun here:
- Alisoun’s website – www.alisoun.com
- Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
- The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
- Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE