Promote Your Courses BEFORE Creating Them
Most people hold off marketing workshops and courses until they’ve created them. But if you do that, you are incurring upfront costs (of time and money) and you may not know whether there is sufficient demand to make them profitable.
Thankfully there is a better way to create courses people will want to buy, to test the market and that will improve your cash flow. I suggest you promote your courses first then create them once you know there is demand and you have income from bookings to help fund their creation.
Keep reading to find out more or watch this short video:
By doing this you’ll be able to test demand, create more robust content, improve your cash flow and collect testimonials you can use to market your course going forward.
To do this research what people want and are willing to pay for and decide what course to create based on your findings i.e. what people say they want.
The next step is to create a course outline or course overview in the format of a word document or poster, or if you are creating an online course, a sales landing page on your website.
Then distribute your course outline in a way that puts it in front of as many of your ideal clients as possible. Keep what you do really simple at this stage and notice what interest you get. The intention is to get people to sign up before you have created the content. If you find people are signing up then that is a good indication that there is demand for your course.
Once you have filled the course, or you have enough people for it to be viable, you start creating the content. If you’re running online training courses, there is no need to pre-record. You could record your training material live if you feel confident enough to do this.
I personally love fundraising events so when creating new courses I often promote and fill an online fundraiser for the topic which I’m thinking of creating an online course on. Delivering fundraising events is another good way to test demand in terms of which topics people are interested in. I then get attendees on a live video conference call and record the live training. By delivering the training live for the first time I connect with those on the call. The questions that they ask give me feedback as to what else I could include in future versions of my course. My next step is then to get a transcription of the recording and tweak the slides and content. I then re-record the refined training content.
So, to summarise:
- Research, sell and promote your courses before creating the content.
- Create your content to deliver a course your ideal clients want and are willing to pay for.
- Deliver your course as a pilot first (potentially as a fundraiser or live).
- Get feedback from those on your pilot (including testimonials).
- Refine and re-record the content.
- Offer the course on an ongoing basis.
I’d love to hear your ideas and thoughts – please do share your comments and questions below.
Often described as one of the most authentic and inspiring souls you can meet, Alisoun is on a mission to empower business owners and entrepreneurs to grow fulfilling profitable businesses that make a difference in the world.
Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit: How to Grow Your Business by Supporting Charities and Social Causes and Heartatude: The 9 Principles of Heart-Centered Success have favorably changed the good fortune of thousands of people worldwide. She loves doing humanitarian work, fundraising and living by the beach in Scotland.
Alisoun is also the founder of The Heartabiz Hub a business training academy and has written the following free resources:
- The Online Course Creator Checklist – download here.
- Ebook: 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
- Ebook: 52 Ways to Raise Funds for Charities and Social Causes Through Your Business (click here)
- Ebook: The 9 Secrets to Signing Up Clients Without Selling (click here)
You can connect with Alisoun here: