Is Your Kind Heart Helping Or Hindering Your Business?
Research shows that kindness is the most highly sought after quality of those looking for a soul mate. But I wonder how your kindness is influencing the results you are getting in business…
Have you ever bought from someone after they have been kind to you?
A few years ago my golf pro lent me a club, to save me buying one until I’d worked out if I liked playing the game. I then went on to buy a set of clubs from him – partly because he is genuinely a lovely guy who was offering me a great deal. But also because he had been kind enough to lend me the club to practice with and so buying from him then felt like the right thing to do.
However being kind in business can either help or hinder your success depending on how you ‘give’.
Imagine a ‘Giving Spectrum’. At one end of this is unsustainable giving (giving away too much); at another end is selfish (self-centered) giving and in the middle is what I call strategic giving:
- Unsustainable giving is where we put other people before ourselves too much e.g. when we let other people take advantage of us, we undercharge for our services, we avoid ‘sales’ conversations or focus on creating products/services for people who can’t afford to pay for them – even if we need to earn more money.
- Self-centered giving, is where it’s all about you – you’re more interested in what you can personally get out of any given situation (e.g. only promoting yourself networking events or ‘selling’ at people even if they don’t need what you’ve got to offer). Building mutually beneficial relationships or being generous with your attention, time or knowledge for the benefit of others, for no financial gain, is not that important to you.
- Strategic giving and this is where we have a healthy balance of loving and respecting ourselves as well as others; where we take the time to connect to our heart and put ourselves in the best place to succeed; we focus on making a difference to ourselves and others; we have a balance of giving and receiving; we like to give unconditionally but also to receive; we offer solutions at reasonable prices and may even have a range of products/services at different price points so we can help people irrespective of their budget.
What is your approach to marketing or sales?
Do you give away too much? Are your marketing communications all about you? Or do you have a healthy and sustainable balance between giving to yourself and giving to others?
I explore this topic further in the Give To Profit Business Summit as I interview 16 of the world’s leading experts on kindness, compassion, ethical marketing and supporting charities through business.
If you’re a heart-centered business owner, coach, therapist or service professional and you’re ready to LIVE Your Dream & Make A Difference in the world, I invite you to Sign Up For FREE to this ground breaking event HERE today.
I’d love to hear your ideas and thoughts – please do share your comments below.
Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world.
She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.
Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:
- The 9 Secrets to Signing Up Clients Without Selling (click here)
- 101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
- 52 Ways to Raise Funds for Charities and Social Causes Through Your Business (click here)
You can connect with Alisoun here:
- Alisoun’s website – www.alisoun.com
- Alisoun Mackenzie Facebook Fanpage (for tips on authentic living and business mastery) – click HERE
- The Heartabiz Hub Facebook Fanpage (for details about our courses and events) – click HERE
- Give To Profit Facebook Fanpage (tips on supporting charities and social causes) – click HERE