How Could Being Like An Elephant Help You In Business?

One of my fondest memories of my honeymoon in Sri Lanka last year was watching masses of elephants in their natural habitat – these majestic animals were mesmerising!

While I’d love it if elephants could master the ability to better dodge poachers, what are they really good at is just being the unique elephant they were born to be – part of a family community, roaming vast areas (thanks their incredible long-range infrasound) and being compassionate towards others in distress.

When you are being true to the unique and authentic soul you were born to be (and expressing this clearly with compassion your marketing) you are more likely to stand out, to be memorable and attract more of your ideal clients. Yet through the course of life many people have become disconnected from their truth, are unsure about their purpose or don’t communicate this – I know I’ve felt unsure about this in the past.

When you have a vision or cause that you stand for, it not only feels great personally, it will set you apart from others offering similar services – and make it easier for those who resonate with your message to connect with you, to become part of your community and to work with you. A good starting point is to ask yourself:

Who are you?
What do you want?
What is your mission or life purpose?
How could you better express this in your marketing?

If you’d like to find out more about connecting to your mission I invite you to check out a webinar one of my friends Nicola Grace is delivering on this topic on Thursday 6th March – click here to find out more.

I’d love to hear your ideas and thoughts – please do share your comments below.

Alisoun Mackenzie is The Compassionate Business Mentor, Author, and Speaker who inspires business owners and social entrepreneurs to turn their passions into profits and make a difference in the world.

She is also the author of two Amazon Best Selling books Heartatude, The 9 Principles of Heart-Centered Success and Give to Profit: How to Grow Your Business by Supporting Charities Social Causes.

Alisoun is also the founder of The Heartabiz Hub a business network and training academy and has written the following free ebooks:

The 9 Secrets to Signing Up Clients Without Selling (click here)
101 Ways To Attract Great Clients, With Heart, Integrity & Social Impact (click here)
52 Ways to Raise Funds for Charities and Social Causes Through Your Business (click here)