E032: Doing Well by Doing Good with Danny Witter

Technology is making it easier for small businesses to embed fundraising and activities into every day business activities In this episode I interview Danny Witter from Work for Good that makes it easy and compelling for small businesses to give to causes.
 

During our conversation Danny shares:

  • Examples of how small businesses are introducing giving into their business and sharing their giving stories
  • How the Work for Good App helps small businesses overcome practical impediments to supporting causes (e.g. automating the creation of cause marketing agreements) and enables you to tell your giving story more easily
  • The mission drift between businesses wanting to do good versus other business priorities
  • How embedding charitable giving into your business and talking about it will enable you to have more impact
  • The benefits of incorporating a giving pledge into your business from day one
  • It’s never to early to give, no amount is too small to give…

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About Danny:

Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients. He was also Chair of the UK Corporate Citizenship Committee. His non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, Shape History and Ivy House Learning.
 

Danny’s Links:

Check out Give-to-Profit

 Connect with your host: Alisoun Mackenzie

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