E022 How an Act of Generosity Turned into a Business


Bali Hope Ultra is a great example of a business that’s evolved from a one-off personal quest into a community of runners from around the world coming together to do good. In this interview, its founder Tom Hickman’s shares how his desire to do something positive for a local cause became something far bigger and has added another dimension to his life again.
During our conversation we discuss:
– The deeper sense of meaning and joy you feel when you grow a purpose-led business
– What can happen if you post an “attractive” story on Facebook
– How building a sustainable business that feeds a cause, helps make that cause be sustainable too
– Converting a fun challenge into a viable business opportunity
– The value to causes and businesses of working together
– How Tom is building transparency and impact into how he’s developing the business
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About Tom

Tom is a forty-five-year-old social entrepreneur from London who previously worked in change management and business turnaround consulting after doing an MBA at Cranfield School of Management. After 15 years in London, 2014 Tom decided he needed a change and moved to Bali in 2014. Since then he’s been involved in various social impact projects including building a mushroom farm with an orphanage and now the Bali Hope Ultra – a mission to transform disadvantaged communities on Bali through the island’s first Ultra Marathon.

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Check out Give-to-Profit

 Connect with your host: Alisoun Mackenzie

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