E021 Engage Conference Audiences with Fun Fundraising Activities


In 2016 I was invited to help the Mind Heart Connect Conference raise funds for charity. Through working closely with one of the co-founders, Kate Helder, we implemented engaging fundraising activities that raised over AUD$20,000 and lead to a deeper level of connection and meaning between attendees, sponsors and speakers. Tune into hear Kate and I discuss what we did and the incredible impacts and momentum this fundraising has given to Mind Heart Connect.
During our conversation we discuss:
– The surprising journey Kate and Mind Heart Connect went through
– The process we followed – from strategising to delivery at the conference
– Kate’s shift in perspective – from concerns about fundraising at events to becoming an advocate
– How incorporating engaging fundraising activities can create deeper connections with attendees
– The momentum and impact generating these funds has had for the business and projects they support.
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About Kate

Kate is a social entrepreneur with a genuine interest in health and wellbeing. With over 25 years experience in sales, marketing, and project management, Kate is committed to creating a greater awareness of the mind, body link and Emotional Freedom Techniques (Tapping), to the broader community. Founding Mind Heart Connect as a conference company in 2016, with business partner Dr Peta Stapleton, Kate’s vision was to establish a non-profit arm to the business. The Foundation provides education and training in trauma-informed Clinical EFT* to support community leaders and those serving populations with the greatest need for emotional healing in Australia.

Connect with Kate:

Check out Give-to-Profit

 Connect with your host: Alisoun Mackenzie

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