E017 How Social Values Influence Your Marketing


Your cultural and social values influence how others perceive you (your brand), your business and the impact you have. 

During this fascinating conversation we discuss:
– How our behaviours are shaped by cultural and historical influences
– Ideas for creating your own unique blend of capitalism and social impact
– How your values and what you do shape others’ perceptions your brand and business
– Ways to show you care and are doing good as a business owner

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About Tad

Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. For almost a decade, he has been touring his marketing workshops around Canada, [and more recently Europe] bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Tad currently lives in Edmonton, Canada has Scottish ancestors and also co-founded a local community initiative called The Local Good that helps people in and around Edmonton live a green, local and sustainable lifestyle.

Connect with Tad:

Check out Give-to-Profit

 Connect with your host: Alisoun Mackenzie

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Comments (3)

  • Thank you both for publishing this wide-ranging conversation addressing real issues that are really separate issues, but actually all connected. We can only “compartmentalize” so much, without driving ourselves a little crazy, or suppressing our best expressions – versus finding or creating meaning, and nourishing many other things of value to the human spirit.

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