E009 Transparency and Why it Matters

In a world rocked regularly by scandals, transparency is increasingly important if you want to build trust and loyalty with your customers, followers, and stakeholders. In this episode, I interview Caroline McKenna from Social Good HQ on the topic of Transparency: Why it matters for purpose-driven businesses and enterprises who want to attract loyal customers or followers. 
During our discussion Caroline shares:
– Why transparency is becoming increasingly important for all purpose-driven enterprises
– What transparency means from a business and cause
– Six pieces of information to consider sharing with your customers and followers
– What we can learn from charities and other businesses who are doing this well

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About Caroline

Caroline is an award-winning charity and social enterprise educator who is on a mission to ‘create charitable organisations that people trust to do the right thing’ with a particular focus of encouraging transparency to attract loyal supporters. Caroline is the CEO of Dundee International Women’s Centre and Founder of Social Good HQ a membership organisation offering courses, live training, and support for leaders and trustees of charities and social enterprises.

Connect with Caroline

Check out Give-to-Profit

 Connect with your host: Alisoun Mackenzie

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