E006 Social Impact Versus Charitable Giving

Tune in to Alisoun Mackenzie and George Kao discuss the difference between social impact versus charitable giving and the many ways you can make a difference in the world through your business. At the core of this conversation is the premise that you don’t need to earn money first to ‘give back’ but rather the entire journey of making money can make tremendous social impact along the way–when you know how to do this.
 

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About George Kao

George Kao is a business coach who is a champion for generosity in business and honesty in marketing, instead of the salesy and predatory tactics that we’ve probably all experienced as consumers. He has coached many clients since 2009, and offers his comprehensive content for free through his website, www.GeorgeKao.com. He is the author of the book Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity.

Connect with George Kao:

Check out Give-to-Profit

 Connect with your host: Alisoun Mackenzie

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