E004 How to Use Cause-led Marketing to Develop a Meaningful Brand

Hear cause-led branding expert Carolyn Butler-Madden share great tips, great statistics and insights on how to develop a meaningful brand that both drives profits and has social impact.

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About Carolyn Butler-Madden

Carolyn is CEO & founder of Sunday Lunch, a brand consultancy that specialises in cause-led marketing. She works with corporate and medium-sized businesses to deliver campaigns and programs that unlock brand and social value. Her 30 year background working in agencies for corporate clients, first in the UK and then Australia, gave her a strong grounding in developing campaigns and programs that delivered strong commercial results. Today she’s a passionate advocate for brands doing well by doing good. Her vision for the future is simple. Brands drive profit through purpose. Marketing becomes a force for good.

Connect with Carolyn Butler-Madden:

Check out Give-to-Profit

 Connect with your host – Alisoun Mackenzie

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