Cause Marketing Best Practices

The world of business-giving is evolving and changing at a rapid pace.

In a bid to protect consumers there is now legislation in many countries you need to be aware of before you incorporate charitable giving into your sales or marketing campaigns.

Continue reading

Source Social Suppliers

One of the easiest ways to have social impact through your business is to buy from ‘social’ suppliers. Keep reading to find out more about this subtle yet powerful way you can make a difference to others without spending any extra money.

Continue reading

Giving Strategy: Donate Money

What is the best way for you to donate money through your business?

Here I will share with you to share a couple ways in which you can make financial donations to support charities and social causes through your business.

Continue reading

What is cause marketing?

It’s important to understand what cause marketing is so that you don’t fall foul of the law.

Did you know that donating a percentage of sales or profits to charity and mentioning this in your marketing could mean that legislation applies? How do you know if this applies to your business?

Continue reading

Cause Marketing Versus Sponsorship

What is the difference between cause marketing and sponsorship?

Legislation may apply when fundraising for charities through your business. Here I explain the difference between cause marketing and sponsorship–so you can determine which is best for your business.

Continue reading

Cause Marketing Versus Philanthropy

Why is the difference between cause marketing and philanthropy important?

Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.

Continue reading

Registered Address

Alisoun Limited
45 Melbourne Place
North Berwick
EH39 4JS
Registered in Scotland
Registered Number - SC495669

Follow Me

Legal & Terms
Copyright Alisoun Mackenzie 2017 with love
Website designed and built by Jodee Peevor