give-to-profit, fundraising, alisoun mackenzie, charity, cause marketing, business

Fundraising has become one of my favourite strategies for supporting charities and social causes through my business and can be a great way to grow your business, especially when you incorporate it into your marketing. 

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Why is the difference between cause marketing and philanthropy important?

Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies. 

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Content marketing isn’t new. The concept of creating and distributing valuable content for free as a way of attracting (and retaining) clients, has been around for years while other marketing fads come and go. It is a loyal friend that has stood the test of time, evolved with new technologies and consistently get good results for many businesses. 

Yet so many people I meet are either not aware of it, don’t understand the benefits or are not doing it ineffectively.

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There are many ways to promote what you do, but which marketing strategies are best for you?

The way I see things is that we’re more likely to DO what we enjoy, rather than what drains are energy.  So today I share my thoughts on choosing joyful marketing strategies for attracting more of your ideal clients. 

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