Giving Strategy: Donate Money

What is the best way for you to donate money through your business?

Here I will share with you to share a couple ways in which you can make financial donations to support charities and social causes through your business.

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What is cause marketing?

It’s important to understand what cause marketing is so that you don’t fall foul of the law.

Did you know that donating a percentage of sales or profits to charity and mentioning this in your marketing could mean that legislation applies? How do you know if this applies to your business?

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Cause Marketing Versus Sponsorship

What is the difference between cause marketing and sponsorship?

Legislation may apply when fundraising for charities through your business. Here I explain the difference between cause marketing and sponsorship–so you can determine which is best for your business.

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Cause Marketing Versus Philanthropy

Why is the difference between cause marketing and philanthropy important?

Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.

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How to Measure Your Impact

The value of your actions is only as good as the impact you have. What impact are you having?

I don’t mean what you’re ‘doing’ but rather the extent to which your actions are making a difference to the lives of others or the planet.

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