I was away skiing last week and was excited to have had a huge ‘aha moment’ on the slopes.
I’ve been skiing for over 25 years and while I really enjoy it and can competently ski down most slopes, I’ve never been the most elegant of skiers. But this year that all changed. How?
I’ve recently had several discussions with colleagues about how many on-line strategies don’t work as they used to.
This may be because there is a saturation of events, too many ‘sales’ webinars and changes to what you see in social media news feeds. But there also seems to be one obvious human element that’s missing – live conversations and meaningful relationships!
I wonder if like me you’ve ever struggled with the idea of selling?
I used to be someone who avoided ‘sales’ at all cost and so I originally built up my business by working as a training consultant through organisations who ‘sold’ what I offered to their audience. It was great – all I needed to do was turn up and deliver. And once I’d worked with enough clients, I found my diary filled through referrals.
However when I chose to give
A common challenge that lots of heart-centered business owners have is how to set their prices in a way that will both generate the income they’d love from their business whilst at the same time offer good value to their customers.
And so today I’m going to share a formula that I use when setting prices – one that helps guide me towards setting attractive prices because it considers pricing from number of important perspectives.
A huge thanks to those of you who kindly completed my recent post Give To Profit Summit survey – it’s wonderful to realise there is definitely a growing swell of interest in ethical and compassionate marketing. And so heart-warming too that 24% of respondents are already supporting charities through their business.
I thought I’d share ideas on how to overcome key challenges faced by respondents incase you relate to any of them too:
During this month’s free monthly community call I shared ideas for ‘How To Find Out What Your Ideal Clients Want’ and because it was so popular, I thought I’d share some of these here too.
In one of my recent surveys 52% of participants stated that not generating enough income is one of their biggest challenges in business. And yet there is one thing you can do that will make this easier – that most people don’t and so are missing a really valuable trick!
I wonder if you’ve ever felt awkward around sales. If yes, then you’re not alone! In a recent survey I did, 38% said they feel uncomfortable ‘selling’.
And it’s usually because while we know what we don’t like when it comes to sales (and don’t want to come across as a pushy or sleazy sales person ourselves), not many of us have the conscious awareness of what people say or do that leads us to say ‘yes’ and buy.
The good news is
Recently I had a lovely evening meeting some new like-minded souls at a networking group I’d been keen to attend for a while. But I’d almost forgotten about the event until I received a reminder from Meetup.com.
Have you ever missed something you’d really wanted to attend or see but forgot about?
Yet do you ever feel reluctant about reminding people about your events or product offers?
I know I used to feel anxious about sending out reminders, as I didn’t
I love that nowadays there are so many great free resources available on the internet, that give us as consumers the chance to check someone out ahead of deciding whether to sign up to their products or services.
Do you think potential customers would be more likely to buy from you if they knew more about how you or could sample your products/services?
During my “Give To Profit Fundraising Summit” I was asked, what one thing helped me shift my mindset from hating marketing and sales, to really enjoying it.
It was a tough question as there have been so many influencing factors but the one thing that really made a difference was realising that ‘selling’ is really about building relationships, teaching, sharing, helping and solving other people’s problems – all things I love. Once I embraced this and viewed
Research shows that kindness is the most highly sought after quality of those looking for a soul mate. But I wonder how your kindness is influencing the results you are getting in business…
Have you ever bought from someone after they have been kind to you?
It’s really exciting to have a dream or an idea – but how do you turn this into reality?
Setting and embracing heart driven goals is a great starting point. And there are two ways to do this – one is to set yourself a ‘realistic’ goal that you are confident about achieving. Or you can set yourself a humungous goal that seems mad or scary yet excites you. There is no right or wrong. What’s more important is that
One of most frequent challenges I hear heart-centered business owners express is their reluctance to get out and market or ‘sell’ their services. They love working with clients but don’t enjoy trying to find them.
So let me ask you this – is there something you love doing now that you once didn’t know how to do? That you struggled with or were apprehensive about?
I remember when I first learnt to ski – others around me seem to master
One of my fondest memories of my honeymoon in Sri Lanka last year was watching masses of elephants in their natural habitat – these majestic animals were mesmerising!
While I’d love it if elephants could master the ability to better dodge poachers, what are they really good at is just being the unique elephant they were born to be – part of a family community, roaming vast areas (thanks their incredible long-range infrasound) and being compassionate towards others in distress.
Last week a client asked for help on who she could contact to expand her business. I gave her some ideas and offered to introduce her to a couple of people – and it felt so good to see Facebook messages going back and forth within minutes as she arranged meetings with those I’d introduced her to.
Personally I’ve been overwhelmed by the generosity of contacts who have introduced me to people and made implementing my ideas and getting business
If you’re reading this, you’re most likely to enjoy helping and making a difference to others. But does this approach really pay off in business?
I’m having a great time researching this topic ahead of hosting my first‘Give To Profit’ Fundraising Tele-summit’ next month with lots of fantastic speakers who do business with heart. And so today I thought I’d share a couple of really encouraging findings I’ve discovered from reading ‘Give And Take’ by Adam Grant:
When I started in business the thing I disliked the most was ‘selling’ myself – I loved working with clients, promoting others but not myself because I didn’t want to come across as ‘salesy’.
Thankfully I’ve since discovered many highly effective ways to get clients by getting the balance of right of being kind, generous and valuing myself. And so I thought I’d share a couple of these today:
- Give your clients an incentive to