Day: 15 August 2017

Cause Marketing Versus Sponsorship

What is the difference between cause marketing and sponsorship?

Legislation may apply when fundraising for charities through your business. Here I explain the difference between cause marketing and sponsorship–so you can determine which is best for your business.

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Cause Marketing Versus Philanthropy

Why is the difference between cause marketing and philanthropy important?

Because the way you raise and donate money to charity through your business, and how you communicate what you are doing, have an impact on whether cause marketing legislation applies.

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