One of the greatest resources you can build for your business is an email list of your ideal clients. But what do you do with it?
I used to send out monthly emails and was concerned about sending any more for fear of ‘bothering’ my list. Until I understood the benefits of sending out more frequent content based emails.
Are there some emails you usually open? And others you ignore?
I’ll bet some of what influences your decision to open an email include whether you like and respect the sender, you find their emails helpful and if you have time.