Day: 17 June 2013

What’s Love Got To Do With Business?

For too long the focus of many businesses has been about survival of the fittest; trying to out-smart the competition as though there is not enough business or money to go around; measuring success only in terms of profit with little consideration for social impact; and trying to convince consumers that they have a ‘need’ for what the business wants to sell rather than creating products and services that are in the best interest of the customer.

Thankfully however, times are changing and there are an increasing number of heart-centered visionaries who are leading the way with more authentic, generous and socially sustainable ways of doing business. In his book Screw Business As Usual, Richard Branson talks about his philosophy of ‘Do good, have fun and the money will come’. This is certainly the approach I strive to adopt and I encourage others to do the same.

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